Employer Branding and Recruitment Marketing Service

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process

Employer Branding Evolution

Full cycle of employer brand development
from identity to career web portal and enterprise mobile applications

Brand's Audit

Employer Brand's reputation audit - external research and internal measurements. Conducting surveys of current and former employees about the rational and irrational values of employer

EVP

Creation and expression in key points of the employer's brand values - defining brand positioning with a description of all the advantages of working in the company

Identity

Development of corporate identity for the employer brand, welcome kit for a news employees, visual communications and social media

Communication Strategy

Analysis of competitors and creation of an employer brand development strategy for 1-2 years

Digital Ecosystem

Creation of a unified digital ecosystem for communication of the employer's brand with potential and current employees. Development of a career web page or portal, creation of mobile applications for internal communications and staff training

Performing digitalization

Integration of solutions and development of the necessary platforms for external and internal communications of the employer's brand

featured case study

Employer Brand's Identity

The new identity of the Employer Brand entered into communication and is successfully used by the The largest nuclear energy company in Russia to attract an audience of students and young specialists of various specialties, is presented in social media and at job exhibitions

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featured case study

Communication strategy for Digital Employees

We conducted a study of competitors' communication and created the competitive Employer Brand communication strategy, focused on attracting digital and IT specialists to the nuclear industry. A media strategy was developed and a big idea for launching a social media campaign

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testimonials

From getting started

Anna Khitrik

HRM, FORA

"We hosted a strategic session on the digitalization of the Employer Brand, led by the facilitator Aluette Studio. It was laconic, productive and meaningful. Just about complicated things. I like this approach. I definitely recommend 🙂 "

Maria Berezovskaya

Regional Director CEE&CIS, Universum

“Within 3 years, 4 projects have been implemented with the Alouette team. We like to collaborate, because Alouette-studio is a systematic approach, creativity of ideas and design, as well as meeting deadlines. We are glad to continue working together "

Employer Branding