Full cycle of employer brand development
from identity to career web portal and enterprise mobile applications
Employer Brand's reputation audit - external research and internal measurements. Conducting surveys of current and former employees about the rational and irrational values of employer
Creation and expression in key points of the employer's brand values - defining brand positioning with a description of all the advantages of working in the company
Development of corporate identity for the employer brand, welcome kit for a news employees, visual communications and social media
Analysis of competitors and creation of an employer brand development strategy for 1-2 years
Creation of a unified digital ecosystem for communication of the employer's brand with potential and current employees. Development of a career web page or portal, creation of mobile applications for internal communications and staff training
Integration of solutions and development of the necessary platforms for external and internal communications of the employer's brand
The new identity of the Employer Brand entered into communication and is successfully used by the The largest nuclear energy company in Russia to attract an audience of students and young specialists of various specialties, is presented in social media and at job exhibitions
We conducted a study of competitors' communication and created the competitive Employer Brand communication strategy, focused on attracting digital and IT specialists to the nuclear industry. A media strategy was developed and a big idea for launching a social media campaign
"We hosted a strategic session on the digitalization of the Employer Brand, led by the facilitator Aluette Studio. It was laconic, productive and meaningful. Just about complicated things. I like this approach. I definitely recommend 🙂 "
“Within 3 years, 4 projects have been implemented with the Alouette team. We like to collaborate, because Alouette-studio is a systematic approach, creativity of ideas and design, as well as meeting deadlines. We are glad to continue working together "