Project brief
The largest nuclear energy company in Russia conducted a survey of employer perception of the brand.
Based on the results of the study, it became clear that the visual presentation of a large energy company requires an updated approach to attract a young audience - graduate students of specialized universities of digital, scientific and engineering specialties.
The client, together with Universum Group, prepared the positioning of the employer brand and its own set of values for the employer brand.
Our team was faced with the task of creating an updated corporate identity for communicating the employer's brand in various media channels for key specialties of employees.