Employer Brand’s Identity - Brand Identity. Employer Branding & Digitalization

Project brief

The largest nuclear energy company in Russia conducted a survey of employer perception of the brand.
Based on the results of the study, it became clear that the visual presentation of a large energy company requires an updated approach to attract a young audience - graduate students of specialized universities of digital, scientific and engineering specialties.
The client, together with Universum Group, prepared the positioning of the employer brand and its own set of values for the employer brand.
Our team was faced with the task of creating an updated corporate identity for communicating the employer's brand in various media channels for key specialties of employees.

Situation

We have chosen our own color scheme for each area of activity, collected symbols that bear associations with the professions of employees of the energy industry, engineering and digital specialties, physicists and mathematicians, designers and power engineers.

Solution

We have also adopted a key message that epitomizes self-identification with the company name and the vast opportunities for self-fulfillment in the energy industry.
The key message has been supplemented with descriptors according to key specialties. The role of descriptors in brand communication.
The employer fulfilled the values that different professions carry in a large energy company

Results

With the updated creative visual platform of the Employer Brand, jobs and professions in the complex energy industry have become attractive to young professionals.
The design and communication messages helped attract more students for internships and employment at an energy company across the country.

Summary

The new identity of the Employer Brand entered into communication and is successfully used by the Client to attract an audience of students and young specialists of various specialties, is presented in social media and at job exhibitions

Project brief

Situation

Solution

Results

Summary

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